How a camera perspective can make us eat more unhealthy


About the research

Suppose you have to choose between these dishes: will you go for the pizza, pasta carbonara, or rather the salad or the piece of fish? Well, did you know that the camera perspective in these photos has an effect on your (un)healthy food choices? Eva Meersseman (Ghent University) explains how this works. Not so trivial, now that we as consumers are increasingly ordering food online.

Eva Meersseman

Eva Meersseman’s creative mindset sparked of her interest to study marketing and pursue a PhD in consumer behaviour at Ghent University. In her free time, Eva loves to paint and create visual art. Hence, her research on the effects of visual trends in advertisements, product pictures and packaging design on consumer behaviour is definitely her cup of tea!

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