How effective are realistic models in advertising?


About the research 

Slim top models and muscled hunks are increasingly making way for realistic models in advertising campaigns. A good evolution, although it is not clear whether these campaigns actually result in a more positive body image. Communication scientist Orpha de Lenne (KU Leuven - FWO) studies realistic advertisements to find out how they can really make us feel better about our body. 

Orpha de Lenne
FWO - KU Leuven

The ubiquity of ads displaying extremely attractive people inspired Orpha De Lene to study appearance ideals in media. Lately, beauty and fashion brands are making a shift towards more responsible advertising by using more realistic models. “Love Your Body” seems to be a popular slogan these days. Eager to learn how such messages can contribute to our body image, Orpha’s PhD research at the KU Leuven focuses on body positivity within advertising.

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