How internet capabilities can help your company

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About the research

Marketing managers need to be close to what is going on in their market. Luckily they can rely on cheap and accessible digital tools to help them, but it's sometimes hard to keep track as new tools pop up every day. That's why, according to marketing researcher Ingrid Ruskowski (Hasselt University), companies need to invest in internet capabilities. 

Ingrid Ruskowski
UHasselt

Born and raised as a European citizen, Ingrid Ruskowski studied International Business in Maastricht. Yes, the city where the famous treaty was signed. Attracted by the complex interplay between politics, economics, and the industry, Ingrid’s research tackles the internationalization of smaller businesses. According to her findings, a good recipe for their international business success contains the ingredients digital skills, real market insights, and strategy.