Videos

Kristin
Van Damme
Arteveldehogeschool
UGent

How Spotify becomes a newsreader

AANVULLEN
Lana
Mulier
UGent

GIF marketing, the new digital trend

We have all seen or sent GIFs, with or without a cat in the leading role. GIFs are also popping up more and more in advertising. Lana Mulier (Ghent University) investigates whether such GIF marketing is effective. Does it prompt us to make impulse buys online?