Videos

Orpha
de Lenne
FWO
KU Leuven

How effective are realistic models in advertising?

Slim top models and muscled hunks are increasingly making way for realistic models in advertising campaigns. A good evolution, although it is not clear whether these campaigns actually result in a more positive body image. Orpha de Lenne studies realistic advertisements to find out how they can really make us feel better about our body. 
Rafa
Gálvez
KU Leuven

How to make smart devices smart enough to respect our privacy?

A smart speaker can make our lives easier by acting as our home assistant and helping us manage our daily tasks. But what about our privacy? Can we trust these devices with our family arguments over money spending? By designing technologies and workflows, engineer Rafa Gálvez wants to help companies develop smart devices that respect our privacy.