Videos

How would you feel if you were always labeled as "non-Dutch-speaking", even though you often use Dutch throughout the day? Graziela Dekeyser (KU Leuven) is doing research on emotions in multilingualism.

"Muy exclusivo: las fotos del horror" is written on the cover of this Argentine newspaper. That headline refers to the photos of the dead body of a young woman that the journalists shamelessly published. "Fortunately, there are also writers in Latin America who describe gender violence in a more ethical way, in so-called chronicles", says Eva Van Hoey (UGent). She investigates how gender violence is represented in the literary genre of the chronicle.

Slim top models and muscled hunks are increasingly making way for realistic models in advertising campaigns. A good evolution, although it is not clear whether these campaigns actually result in a more positive body image. Orpha de Lenne studies realistic advertisements to find out how they can really make us feel better about our body. 

A smart speaker can make our lives easier by acting as our home assistant and helping us manage our daily tasks. But what about our privacy? Can we trust these devices with our family arguments over money spending? By designing technologies and workflows, engineer Rafa Gálvez wants to help companies develop smart devices that respect our privacy. 

How do we bring relevant news to young people, who are often not in the habit of reading a newspaper or scrolling through a news app? Kristin Van Damme researches this for and with young people. What to think of a news alarm clock or could Spotify make a career as a newsreader?

We have all seen or sent GIFs, with or without a cat in the leading role. GIFs are also popping up more and more in advertising. Lana Mulier (Ghent University) investigates whether such GIF marketing is effective. Does it prompt us to make impulse buys online?