Videos

Geert
De Mol
UGent

Was Cleopatra poor at spelling? ✍ ❌

Aproved"* reads a Royal Decree that was possibly signed by Cleopatra (or at least by one of her ministers). But how did such a spelling error get into such an important document? Couldn't Cleopatra and her ministers spell? That's what classicist Geert De Mol (Ghent University) is looking into in his PhD.
Lana
Mulier
UGent

GIF marketing, the new digital trend

We have all seen or sent GIFs, with or without a cat in the leading role. GIFs are also popping up more and more in advertising. Lana Mulier (Ghent University) investigates whether such GIF marketing is effective. Does it prompt us to make impulse buys online?
Renée
Vulto
UGent

The power of singing together

Football supporters, the scouts, students, churchgoers, ... They all like to sing together because singing together unites. People were already aware of this in the 18th century. In her research, Renée Vulto (Ghent University) looks at how singing together was used as a political instrument at that time, in order to strengthen national identity and create a sense of belonging.
Brecht
Neyt
UGent

How to have success on Tinder

Do you want to know how to be successful on Tinder? Then take a look at this pitch by economist Brecht Neyt (University of Ghent). In his Ph.D., he unraveled whether your level of education plays a role in getting matches on the online dating app Tinder.📱💘
Evelien
Cronin
ILVO
UGent

Innovation for a more sustainable agriculture 🚜 👨🏽‍🌾

A strawberry picking robot: a fine example of innovation in agriculture. Yet innovations seem difficult to spread in the agricultural sector. That's why Evelien Cronin is researching how we can improve the innovation process: "Alone you go faster, but together you get further."
Lisa
Van Gulck
FWO
UGent

Circular building: does it pay off? 🏗 👷🏻‍♀️

In order to convince the construction sector to build more circularly, hard figures are needed to show that circular constructions are more advantageous both ecologically and financially. This is what Lisa Van Gulck (University of Ghent) wants to ensure.
Tim
Bomberna
FWO
UGent

Liver cancer: how do we get the medicines to the tumor?

As if developing a cancer drug is not difficult enough, you still have to successfully get that medicine to the tumor. Tim Bomberna (Ghent University) explains how computer simulations show us the way.
Bavo
Van Kerrebroeck
UGent

Enriched musical interactions

In these covid times, we have to follow concerts via live streams, musicians jam virtually instead of in their rehearsal room, and music lessons take place via online video. But how does technology influence musical interactions? Musicologist Bavo Van Kerrebroeck (Ghent University) studies this through fascinating experiments using VR and spatial sounds.
Simon
Amez
UGent

Exams and a smartphone: a toxic combo?

Heavy smartphone use results in poorer study performance, according to research by Simon Amez (Ghent University). To investigate this, Simon followed students for three years. Students with above-average smartphone use even score up to 1 point out of 20 less on their exams than their fellow students. 👨🏼‍🎓 📱
Sara
Buekens
FWO
UGent

French ecological literature 'avant la lettre'

The disappearance of forests is nothing less than "a genocide of trees, with bleeding stumps and amputated branches. With this powerful imagery, the French writer Pierre Gascar already sounded the alarm about the environment 50 years ago. Sara Buekens studies how he and his colleagues wanted to put environmental issues on the agenda in their novels half a century ago. Are you ready for an ecological novel?
Tineke
Melkebeek
FWO
UGent

The woman in medieval Islamic philosophy

Did you know that the Greek philosopher Aristotle considered the idea that the woman is inferior to the man as a scientific fact? But how did Islamic philosophers of the Middle Ages, who were quite fond of Aristotle, think about the role of women? Completely different, according to the research of philosopher Tineke Melkebeek.  
Martin
Schoups
FWO
UGent

Fights with the police: were things better in the old days?

On social media clips of skirmishes between citizens and the police regularly pop up and, in a flash, go viral. They elicit a lot of reactions, not least the classic "things used to be better in the old days". But was there less violence on the streets in the past? Historian Martin Schoups delves into documents from 19th-century Antwerp.