Was Cleopatra poor at spelling? ✍ ❌

Aproved"* reads a Royal Decree that was possibly signed by Cleopatra (or at least by one of her ministers). But how did such a spelling error get into such an important document? Couldn't Cleopatra and her ministers spell? That's what classicist Geert De Mol (Ghent University) is looking into in his PhD.
History
Geert De Mol
UGent

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Science Figured Out lures scientists out of their trusted lab or office space and places them in front of a camera with a clear task: inform the general public in a clear 3-minute pitch about your research!

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Renée
Vulto
UGent

The power of singing together

Football supporters, the scouts, students, churchgoers, ... They all like to sing together because singing together unites. People were already aware of this in the 18th century. In her research, Renée Vulto (Ghent University) looks at how singing together was used as a political instrument at that time, in order to strengthen national identity and create a sense of belonging.
Brecht
Neyt
UGent

How to have success on Tinder

Do you want to know how to be successful on Tinder? Then take a look at this pitch by economist Brecht Neyt (University of Ghent). In his Ph.D., he unraveled whether your level of education plays a role in getting matches on the online dating app Tinder.📱💘
Lana
Mulier
UGent

GIF marketing, the new digital trend

We have all seen or sent GIFs, with or without a cat in the leading role. GIFs are also popping up more and more in advertising. Lana Mulier (Ghent University) investigates whether such GIF marketing is effective. Does it prompt us to make impulse buys online?
Ben
Rombaut
FWO
UHasselt

In search of the cause of Alzheimer's

In patients with Alzheimer's, microglia, the immune cells that protect our brains, suddenly start damaging the brain themselves by eating synapses. Ben Rombaut is trying to find out why this happens. In this way, he wants to help ensure that in our old age we can all stay on our toes.
Evelien
Cronin
UGent

Innovation for a more sustainable agriculture 🚜 👨🏽‍🌾

A strawberry picking robot: a fine example of innovation in agriculture. Yet innovations seem difficult to spread in the agricultural sector. That's why Evelien Cronin is researching how we can improve the innovation process: "Alone you go faster, but together you get further."
Tim
Bomberna
FWO
UGent

Liver cancer: how do we get the medicines to the tumor?

As if developing a cancer drug is not difficult enough, you still have to successfully get that medicine to the tumor. Tim Bomberna (Ghent University) explains how computer simulations show us the way.

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